SOMEDAY PROJECT
Someday Project is a Singapore-based florist with services not limited to working with fresh flowers, but more so with dried flowers.
Logotype and brand mark are created for the different uses in packaging and marketing collateral. Brand mark is designed based on chrysanthemums, which are commonly known to be offered on an altar in Asia. They are often associated with death of a loved one, especially in the Chinese culture. As dried flowers are synonymous with dead flowers, chrysanthemums here represent that as well. Its main intention is to show that they could be seen in their alternative symbolisms as a celebration of joy, optimism and longevity.
